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Averie

Social Media Management & Strategy, Instagram, Content Creation, Community Management, Branding, Full Service Package

Averie is an on-demand D2C luxury loungewear and swimwear brand that's based in Berlin with a large focus on the U.S. and EU market.

As the Junior Social Media Manager, I:

  • Took charge of social media strategy, content creation and execution of Averie's Instagram (140k+ followers)

  • Competitor and trends research to ensure client stays on top

  • Created high quality and on-brand multimedia content by collaborating with Sourcing, Content and Design team

  • Content strategy and planning, including research of trends, competitors and markets, leading to increased followers (+15,000) and engagement rate (+93%)

  • Monitor, track, analyze and report on performance of social media

  • Community management to make sure that brand mission and values are communicated well

  • Copywriting for social media

🔮 Averie: Project Insights

averie collage

Averie was going through a rebrand and needed to reconnect with its audience. It was an on-demand sustainable brand and yet most of its followers and buyers know little about what exactly on-demand and preorder is and why it is considered slow fashion.

 

Through my content and brand storytelling, I help to reintroduce Averie as a modern and relatable brand that focuses on high fashion and sustainable on-demand fashion, as well as to get new customers to pre-order the latest collections and fashion drops.
 

🎨 Content Strategy & Creation

Informative: content detailing on-demand fashion. Product features: Showcasing new drops and designs. Trust-building: Repost customer's content (UGC), feature customer reviews.

Relatable: Memes and share-worthy content to connect with followers.

averie 1
averie post
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averie 2

🖼️ Instagram Highlights Strategy

averie highlights ig

Reviews, Seen On You and Seen On TV highlights

help to foster brand trust and loyalty as we'd feature photos and reviews from customers and celebrities; this also encourages and maximises UGC content from followers.

Reviews ⭐️

Seen On You

Seen On TV

FAQ, Behind The Scenes and Pre-order highlights

bring customers along the production and behind the scenes of how their fashion pieces are being produced as well as guide them through the on-demand processes.

FAQ

Behind The Scenes

Pre-Order

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