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Hometrust.sg

Social Media Management & Strategy, Community Management, Influencer Outreach, Video Editing, Social Copywriting, Instagram

Serene Bedroom Interior

Hometrust is a one-stop platforms for new homeowners to search for home inspiration, connect with each other on forums, and source for trusted interior designers.

As a Freelance Social Media Manager & Strategist, I:


- Came up with an effective and sustainable Social Media strategy for Instagram, Facebook and TikTok.
- Video-focused organic and UGC-content social strategy led to over 700% increased engagement rate across all platforms.

- Grew Instagram followers from 10,000 to 77,000+ followers; and still consistently growing.

- Grew Facebook from 12,000 to now 148k followers

- Manage relationships with lifestyle content creators/ home influencers and in charge of affiliate onboarding.
- New customer signups via social media have increased by 51%.

- Account reach on Instagram rose from 13,000 to over 4 million+,
with each post averaging at least 10,000-20,000 views and still increasing.

- Most viral video stands at over 13 MILLION views.

A noticable difference 👀

See how the very same content executed differently can lead to different results in real time! 👇🏻

Done by Client's In-house
Social Media

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Average reach and performance from client's In-house
Social Media content

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Done by me

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Average reach and performance from content done by me for client

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Viral videos done by me

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And so many more...!

Urban Living Room

Say hi and let's work together! ✨

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