Social Media Manager & Strategist, Video Editor, Writer & Content Creator
Priscillvlee
⭐️ The Freelance Creative Who Does It All (& Does It Well!)
Stacked Homes
Social Media Strategy & Management, TikTok, Video Production & Editing, Full Service Package
Stacked Homes is a modern real estate platform and interior design editorial based in Singapore. The goal was to maximise the content and repurpose them onto TikTok to increase brand awareness and grow the community. Through competitor and trend research, as well as performance analysis, I came up with a strategy that helped grow the brand's account from 0 to 50,000 followers in 3 months.
As the Social Media Manager & Strategist, I:
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Helped kickstart @stacked.homes on TikTok.
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My content strategy helped grow the account from 0 to 51,000 followers in just 3 months, leading to a hyperviral video (4.5 million views) and over 6 million views in total.
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Produce, script, create and edit video content for TikTok, utilising a 360 content strategy.
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Brainstorming different video formats and content pillars.
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Track performance and strategise using TikTok Analytics.
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Research trends and monitor competitors to ensure growth and longevity of TikTok account.
Real Estate TikToks
Real estate content that focuses on interesting international real estate topics and fun facts - this helps to draw in more international followers and expand the account's reach.
Did you know you can buy a $500 home in Japan? 🏡
A home in Italy
for just $1?! ⛲️
Australia is giving away free land?! 🌄
"Yeap, you can get a house in Japan for just $500!! 😱🏡
Tag someone who needs this! ✨ #fyp #funfacts #japan #sgrealestate #realestate #sghome"
"You can rent an apartment in the Fuggerei for just ~€1! This is considered the oldest social housing project in the world 🏡✨☺️ #learningisfun #fypシ"
"Did you know you can get a land for free in Australia!? 🏡✨ #sgtiktok #australiatiktok #fyp #realestate"
Interior Design TikToks
Content pillar that focuses on unique interior designs and homes in Singapore to bring in new clients for the interior design and consultation branch of the company.
Retro houses in
Tiong Bahru 🛋️
New York style home in Singapore 🗽
Muji cafe themed
home ☕️
"Aren’t the retro houses in
Tiong Bahru just so breathtaking? ✨ #sgrealestate #singaporerealestate #fyp #sghomes #sgtiktok"
"New York in Singapore? Yes please! 🗽🌉✨ #sgrealestate #singaporerealestate #fyp #sghomes #sgtiktok #hdb"
"I wanna live here too 🤩☕️✨ #smilinglikethat #sgrealestate #sghomes #singaporerealestate #sgtiktok #fyp"
Noteworthy Viral TikToks
With my finger on the pulse on pop culture, alongside social media trends research, I was able to jump on trending hot topics and create relevant TikToks that went viral and each garnered over 400,000 views, leading to more exposure and new followers.
Inside Netflix's Single Inferno Song Ji-A Home ✨
Where Singapore Sheng Shiong's Billionaire lives 🤩
The Real Crazy Rich Asians Home! 🤑⛲️
"Apparently Song Ji-A stays in the same complex as BTS and EXO members 💅🏻✨#learningisfun #singlesinferno #jia #seoulapartment"
"This is where Singapore’s Sheng Siong Supermarket Co-founder lives! 🤩✨ #learningisfun #sgrealestate #exploresg"
"Did you know that this abandoned house in Singapore is what inspired the Crazy Rich Asians home? 🤑 #sgtiktok #sgrealestate #fyp #funfacts #sghome"
What Can $1 Million Get You?
What SGD 1 Million can get you in Singapore vs other countries. A fun content series where I get to respond to comments, engage with our followers and is easy to recreate. Plus, it's guaranteed to garner tons of views and engagement.
$1 million home in Singapore vs Australia 🇦🇺
$1 million home in
Singapore vs South Korea 🇰🇷
$1 million home in Singapore vs Malaysia 🇲🇾
"This is what $1 million can get you in Singapore vs Australia! Which do you like more? 🏡 #sgrealestate #fyp #realestateaustralia"
"This is what $1 million can get you in Singapore versus South Korea! ✨ #sgrealestate #sghome #fypsg #southkorea"
"This is what $1 million can get you in Singapore VS in Malaysia! Which do you prefer? 😎✨ #sgrealestate #fypシ #realestatemalaysia #realestate #sghome"
TikTok Educational Creator
All my content led us to get invited to be part of the Educational Creators of TikTok with a focus on creating educational and informational content.
What we got? An inside look at TikTok led campaigns and challenges that we can participate in as well as an exclusive access to insights from TikTok on what's trending: music, effects and hashtag (and it's updated weekly!)
This also led to our TikToks being prioritised and pushed out more. All of it is scripted, produced and edited by me.
5 popular customs when moving into a new home ✨
A landed home in Singapore for just $330k?! 😱
The viral Barbie and Goth homes 🖤🏠💖
"Moving into a new home?
Here are some of the most popular customs & rituals practised by new homeowners for good luck! 😉 #sgtiktok #sghome #hdb #bto"
"Did you know you can buy a landed home in Singapore for just $330k? Do you think it’s worth it? 🏡✨ #sgrealestate #sgtiktok #sghome #fyp"
"Did you know about the viral Barbie and Gothic homes in Santa Monica?! 💖🕷 #fyp #realestate #sgtiktok"