Social Media Strategist & Brand Consultant, Video Editor, Writer & Content Creator
Priscillvlee
⭐️ The Multihyphenate Creative Who Does It All (& Does It Well!)
Social Media & Brand Strategist,
Multi-hyphenate Creative:
Writer, Video Editor, Creative Strategist,
Content Creator... and more!
Social Media & Brand Strategist,
Multi-hyphenate Creative:
Writer, Video Editor, Creative Strategist,
Content Creator... and more!
Priscilla Lee
Social Media & Brand Strategist,
Multi-hyphenate Creative:
Writer, Video Editor, Creative Strategist,
Content Creator... and more since 2016.
Email:
priscillvlee(@)gmail .com
LinkedIn:
About Me
🧚🏻♀️ "A jack of all trades is... oftentimes better than a master of one!" 🪄
What differentiates me from other creatives is my enthusiasm for the arts, complete with an insatiable curiosity and the audacity to take risks and put themselves out there to try something new 🧑🏻🎨⭐️
And that's what I've achieved with my career, having worked a myriad of roles in various companies, working with different brands and clients to achieve their goals while simultaneously broadening and up-levelling my skillsets.
👩🏻💻 Roles I've undertaken: Editorial Writer (Articles & Listicles), Copywriter, Videographer + Video Editor, Brand and Social Media Strategist, Influencer Marketing, Email Marketing, Creative Strategy, Content Ideation, Strategy & Creation... and more since 2016!
📩 With that said, I’m seeking new opportunities with brands and companies who'd value my myriad of skillsets and extensive experience and would see this as an advantageous asset instead of disregarding or negating it.
Work Experience
March 2023 - Present
October 2022- December 2022 (Fixed-term Contract Work)
April 2022- August 2022
(Freelance Contract Work)
August 2021 - March 2022
February 2021 - August 2021
October 2020 - December 2020
May 2018 - June 2019
April 2017 - September 2017
September 2016 - November 2016
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Senior Social Media Manager & Strategist: Working with clients across EU/ APAC/ US
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Brand Strategy & Development: Helping scale brand's social and to identify growth opportunities, optimise and develop brand to increase social media presence
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Ideate, spearhead and execute social media campaigns
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Email / Newsletter marketing
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Influencer outreach and affiliate marketing
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Content Ideation, content strategy and content creation in accordance to brand identity, voice and storytelling
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Producer & Video Editor: Working independently with clients to edit top-notch videos according to their brief and needs and specific platform requirements (YouTube, Facebook, Instagram, TikTok)
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Grow accounts from 5k to 150k followers on Facebook
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0 to 52k followers on TikTok
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5k to 77k on Instagram and more
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10k to 22k on Twitter/ X
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+500% increased engagement rate, scaling accounts from scratch to 100k followers
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Countless viral moments, leading to over 100 million views in total across platforms
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Over 700% increased in brand reach and impressions
Sachi Skin is a UK-based scientifically proven skincare brand that is made by WOC for other people of colour.
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In charge of the brand's Social Media & Marketing efforts (Instagram, TikTok, Twitter, YouTube)
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Team lead: Leading and guiding a team of creatives to ensure all work are accomplished
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Project management and organisation: Establishing better workflows and processes to make the team more efficient and productive
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Content Strategy: Doing market and competitor research to determine best organic social media content strategy (UK and US market)
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Content Creation: Ideating and designing graphic and video content for Social Media
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Email Marketing: Crafting and editing newsletters, doing research and analysing ROI, using results to determine email marketing strategy
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Influencer and affiliate marketing: research, outreach and campaigns
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Marketing: Planning and executing Social Media Marketing campaigns, launches, giveaways and collaborations, newsletters, blog writing, copy editing
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Analytics-informed Strategy: Monitor, track, analyze and report on performance on social media platforms
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Adept knowledge of Tools: Canva, Klaviyo, Later.com, Hootsuite, Photoshop, Lightroom, Premiere Pro, Capcut, Meta Ads
Averie is an on-demand D2C luxury loungewear and swimwear brand that's based in Berlin with a large focus on the U.S. and EU market.
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Responsible for social media strategy, content creation and execution: Instagram (149K followers), TikTok, Facebook and Pinterest
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Create high quality and on-brand multimedia content by collaborating with Sourcing, Content and Design team
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Content strategy and planning, including research of trends, competitors and markets, leading to organic increase of followers and engagement rate (+20k followers, +103% engagement rate)
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Monitor, track, analyze and report on performance of social media
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Monitor social media trends, track the success of campaigns, and adjust strategies accordingly to achieve KPIs and goals
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Influencer outreach and affiliate marketing
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Newsletters / email marketing with Klaviyo
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Develop brand identity, increase brand presence for targeted consumers across EU and US (D2C Brand)
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Utilise social listening to identify pain points and monitor audience perception
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Market research and competitor analysis
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Community building and engagement
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Ideate and execute social media campaigns in accordance with marketing and PR team
Stacked Homes is a modern real estate platform and interior design editorial based in Singapore. The goal was to maximise the content and repurpose them onto TikTok to increase brand awareness and grow the community. Through competitor and trend research, as well as performance analysis, I came up with a strategy that helped grow the brand's account from 0 to 50,000 followers in 3 months.
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TikTok Lead + Social Media Strategist: Oversee social media content strategy and scaling of TikTok channel
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Collaborate with a team of professionals to efficiently grow
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Content Ideation + Strategy: Oversee content strategy and planning, including research of trends, competitors, user-generated content & markets
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Producing and editing videos about real estate, interior design, home and living
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Social media strategy, growth and community management
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Spearhead social media marketing strategies and campaigns on TikTok
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Monitor social media trends, jump in on relevant topics (while maintaining brand voice and identity)
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Track the success of campaigns, and adjust strategies accordingly to achieve KPIs and goals
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Monthly analytics reports
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Manage social media platforms, including scheduling and publishing of posts/campaigns & community management
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Built the brand’s presence on TikTok from the ground up (0 to 50k followers in under 3 months, garnered a total of 5 million views and counting)
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All results are achieved organically by me and my strategic efforts
The Travel Intern is a Content & Social Media Agency specialising in viral and effective travel marketing for millennials. Key clients include Changi Airport Group, Singapore Airlines, Emirates, Airbnb, Skyscanner, Hong Kong Tourism Board, Klook, Sony and more.
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Produced SEO ranked articles to meet TTI and client’s goals and objectives using Google Ads.
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Contribute to content strategy and planning, including research of trends, competitors, user-generated content, and markets, leading to increased user engagement
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Manage social media platforms, including scheduling, and publishing of posts/campaigns, advertising spend, channel strategy, design, and community management
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Hosted and starred in a Travel TV Network Series: 'Urban Explorers' that went on to air on Mediacorp (Singapore's largest TV channel)
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Create multimedia content for social media and official website
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Generated creative marketing ideas for client pitches and company projects
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Pitched and produced/ wrote branded articles (PR/ sponsored client content/ launch events/ project highlight)
The DC Edit is an online editorial platform founded by Singapore Digital Influencer
Drea Chong.
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Beats covered include Fashion, Beauty, Lifestyle, Careers and Perspectives.
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Notable clients: DBS, Sephora brands, Clarins.
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Pitched and write articles covering various topics: beauty, skincare, fashion and perspectives.
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Ideate and create content for The DC Edit's Social Media channels.
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Research, source and conduct interviews.
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Create copies for Telegram.
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Produced SEO ranked articles.
GRVTY Media is a digital media and content marketing group consisting of Southeast Asia's top publications and YouTube channels, such as Millennials of Singapore (MOSG), The Vulcan Post, Real Talk, The Daily Ketchup.
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Generated creative marketing ideas for client pitches
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Produced, directed, shot and edited videos about subcultures and interesting profiles for Millennials of Singapore (Interviews, Featured Profile Stories, Sponsored Branded Content), leading to millions of views on Facebook and YouTube
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Shot and edited marketing videos for the agency's clients
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Key clients include DBS Bank, AWARE SG, Visa, Senka, Singapore Tourism Board, Singapore Zoo
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Generated creative marketing ideas for client pitches and company projects - Brainstorm and pitch content ideas for MOSG
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Planned, produced, shot and edited videos
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Brainstormed video and editorial ideas
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Directed, produced and edited a viral YouTube video with over 1.5 million views
ELLE Magazine is a renowned luxury magazine of French origin that offers a mix of fashion, beauty, lifestyle and culture content. Elle means She in French.
As an Editorial Intern, I was tasked with:
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Producing, shooting and editing videos for ELLE Singapore's Social Media Platforms: YouTube, Instagram, Facebook.
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Ideating and writing articles for ELLE's online and physical magazine, covering fashion, beauty and lifestyle beats.
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Assisting on set at fashion shoots.
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Interviewing celebrities and covering events.
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Managing ELLE Singapore's YouTube channel.
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Brainstorm topics by keeping up with social trends and pop culture
The Singapore Grand Prix is a motor racing event which forms part of the Formula One World Championship. The event takes place on the Marina Bay Street Circuit and was the inaugural night race and first street circuit in Asia designed for Formula One races.
As a Communications Intern, I was tasked with:
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Handling customer relationships and customer service
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Managing feedbacks, complaints and FAQ
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Creating and producing content for Twitter, Facebook, Instagram and Snapchat
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Influencer and KOL relationship management and outreach
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Researching and proofreading articles and sourcing for relevant images for PR rollout
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Be on the ground during event days to ensure everything is up and running
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Crafting copy and briefs for social media rollout
Get in Touch
Email:
priscillvlee(@)gmail .com
LinkedIn:
linkedin.com/in/priscillvlee