Social Media
Stacked Homes
TikTok Social Media Specialist
Stacked Homes is a real estate platform and editorial based in Singapore. (x)
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Helped kickstart @stacked.homes on TikTok, growing from 0 to 51,000 followers in 3 months, leading to a hyperviral video (4.5 million views) and over 6 million views in total.
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Produce, shoot and edit content for TikTok
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Track performance and strategise using TikTok Analytics
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Research trends and monitor competitors to ensure growth and longevity of TikTok account
View My Full TikTok Portfolio Here:
Averie
Junior Social Media Manager
Averie is a luxury loungewear and swimwear brand that's produced on demand, based in Berlin with a large focus on the U.S. and EU market.
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Responsible for social media strategy, content creation and execution of Averie's Instagram, Pinterest and Facebook
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Created high quality and on-brand multimedia content by collaborating with Sourcing, Content and Design team
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Content strategy and planning, including research of trends, competitors and markets, leading to increased followers (+15,000) and engagement rate (+43%)
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Monitor, track, analyze and report on performance of social media
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Community management to make sure that brand mission and values are communicated well
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Copywriting for socials
You may view some of my work here:
Hometrust
Freelance Social Media Management
Hometrust is a one-stop platforms for new homeowners to search for home inspiration, connect with each other on forums, and source for trusted interior designers.
As a Freelance Social Media Manager, I:
- Came up with an effective and sustainable Social Media strategy for Instagram, Facebook and TikTok.
- Video focused organic and paid social strategy led to over 500% increased engagement rate across all platforms.
- Grew followers from 11,000 to 29,000+ followers; and still consistently growing.
- Manage relationships with lifestyle content creators/ home influencers and in charge of affiliate onboarding.
- New customer signups via social media have increased by 51%.
- Account reach on Instagram rose from 13k to 500k+, with per post averaging 10,000-20,000 views and still increasing.
The Travel Intern
Content Creator and Strategist
The Travel Intern is a Content & Social Media Agency specialising in viral and effective travel marketing for millennials. Key clients include Changi Airport Group, Singapore Airlines, Emirates, Airbnb, Skyscanner, Hong Kong Tourism Board, Klook, Sony and more.
- Contribute to content strategy and planning, including research of trends, competitors, user-generated content, and markets, leading to increased user engagement (+124%)
- Manage social media platforms, including scheduling, and publishing of posts/campaigns, advertising spend, channel strategy, design, and community management
- Hosted and starred in a Travel Series: 'Urban Explorers' that went on to air on Mediacorp (Singapore's largest TV channel)
View My Full TikTok Portfolio Here:
