Social Media Strategy & Management

With over 4 years of experience in the social media field as a Social Media Manager and Strategist, as well as a Writer and Video Editor, I am equipped with outstanding skills to make sure your brand's Social Media not only does well, but is of high quality and aligns with your brand's value and identity.

If you want to work with a Social Media Strategist who is experienced, well-rounded, can do it all, then you've come to the right place 😉

Real results, no bullshit. I let my work do the talking. My social media strategy is tailored to your needs and your goals. I work with my clients to ensure that the strategy aligns with their brand identity, resonates with their target audience and is sustainable long-term.

Proven Results With Clients 🌟

All achieved by me with an organic and highly-tailored long-term social media strategy based on the

specific brand's needs, goals and target audience.

STACKED HOMES

Tiktok Strategist and Manager, Video Editor and Producer

Stacked Homes is a modern real estate platform and interior design editorial based in Singapore. The goal was to maximise the content and repurpose them onto TikTok to increase brand awareness and grow the community.

Through competitor and trend research, as well as performance analysis, I came up with a strategy that helped grow the brand's account from 0 to 50,000 followers in 3 months, with TikTok videos going viral and garnering 100,000 to over 4 million views.

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AVERIE

Social Media Manager

Averie is an on-demand D2C luxury loungewear and swimwear brand that's based in Berlin with a large focus on the U.S. and EU market. As the Social Media Manager, I:

Took charge of social media strategy, content creation and execution of Averie's Instagram (140k+ followers)
Competitor and trends research to ensure client stays on top
Created high quality and on-brand multimedia content by collaborating with Sourcing, Content and Design team
Content strategy and planning, including research of trends, competitors and markets, leading to increased followers (+15,000) and engagement rate (+93%)
Monitor, track, analyze and report on performance of social media
Community management to make sure that brand mission and values are communicated well
Copywriting for social media

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HOMETRUST

Social Media Manager, Strategist and Video Editor

Hometrust is a one-stop platforms for new homeowners to search for home inspiration, connect with each other on forums, and source for trusted interior designers.

As a Freelance Social Media Manager & Strategist, I:
 - Came up with an effective and sustainable Social Media strategy for Instagram, Facebook and TikTok. - Video focused organic and paid social strategy led to over 500% increased engagement rate across all platforms.
- Grew followers from 10,000 to 70,000+ followers; and still consistently growing.
- Manage relationships with lifestyle content creators/ home influencers and in charge of affiliate onboarding. 
- Account reach on Instagram rose from 13k to over 2 million+, with per post averaging at least 10,000-20,000 views and still increasing.
- Most viral video stands at over 13 MILLION views.

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Are you ready to invest in a
great custom-made strategy? 👩🏻‍💻

A good strategist promises a quick fix with high ad spend, a great strategist knows that no strategy is

one-size-fits-all and that real sustainable growth and organic results take time and consistency.

Different platforms also requires a different treatment, tone, style and thus would need its own dedicated strategy to truly resonate with the target audience, perform well and be able to scale upwards.

I provide next-level social media strategy based on your industry, target audience, and specific goals,

as well as do competitor analysis, market research and trends awareness & adaptation, utilise performance analytics to inform my strategy, and ensure a well-balanced content calendar with relevant content pillars, complete with top-notch content from comprehensive ideation.

Not just that, I also have industry-level insights and skills, having worked as a writer, videographer and video editor at media agencies as well, so I'm well-versed not just in strategy, but also in the content aspect as well.

When you invest in a great Social Media Strategist and Consultant like me, you spend less on ads that don't convert, and instead I'll help you build a Social Media brand that's well-recognised, trustworthy, and has a organically-grown following that converts to loyal customers.

With my expertise, I can help increase your social media presence, drive engagement, and achieve tangible results that contribute to your overall marketing goals.

My knowledge of trends, algorithm changes, and effective communication strategies also makes me an invaluable resource in growing your brand's online presence and reaching potential customers effectively.

Let's elevate your brand's
Social Media together ✨

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Social Media Audit + Custom Strategy

Get a one-off audit where I highlight your brand's social media platform's pain points and missed selling points, and craft up a new custom social media strategy for you using competitor, trends research as well as performance analytics and my years of expertise.

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Have a bunch of photos and videos lying around but not sure how to utilise them for your various social media platforms? Let me help turn your longform videos into viral attention grabbing TikToks and Instagram Reels. Need help filming and editing content? I can do that too.

360 Social Media Content Creation

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All-In-1 Social Media Package

Focus just on building and growing your business and let me handle all your social media needs! From ideation to strategy and management, I will take charge of it all and grow your brand's social media and cultivate better brand awareness which will lead to more clicks and exposure for your company.

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Wish to manage your social media on your own but need an expert's guidance on how to get things started? That's what I'm here for! I can create a comprehensive guide for you that details the best practices for your social media based on your branding and your ultimate goal.

Personalised Social Media Guide

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0 to 💯 real quick? I've got you. Whether you're branching out to a new social media platform or simply wish to maximise more follower growth, I've got the skills, experience and expertise to help you achieve your social media goals with a well thought-out strategy and execution.

Social Media Growth Package

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Starting from scratch and can't seem to kickstart your social media? Tired of only getting 100 views? Fret not! With this Kickstarter Package, I'll come up with a tailored social media strategy and ideate content pillars and give you tips on how to have a more eye-catching social media presence.

Social Media Kickstarter Package

Trust The Results 😉

Here's what you can get when you invest in a tailor-made ✨organic✨

long term social media strategy from me that's specially curated for your niche and your audience!

Are you ready for your viral moment? 🌟

More views means higher brand visibility and awareness, which will lead to more clients and revenue for you! Here are just some content of mine that have gone viral over the years. All organic, no bots and none bought — that's what you get with a next-level social media strategist like me 😌📈